Selected Work
The work, and the thinking behind it.
Brand identity, digital, and art direction — across a global manufacturer and independent projects. Each project lists my role up front, so you know what you're looking at before you dig in.
Enterprise · Saint-Gobain North America
Enterprise UX · CertainTeed
Two Tools, Stalled
My role: UX direction, interface design, specification. Two stalled CertainTeed web tools, taken over mid-flight and driven to development.
Created as an employee of Saint-Gobain North America.
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Enterprise Web · Norton Abrasives
It’s a Lot of Gray
My role: UX, interface, and brand translation across five years — hand-building pages inside a CMS that fought back, then advising a rebuild across 26 country sites.
Created as an employee of Saint-Gobain North America.
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Campaign · Norton Abrasives
Pass The Rock
My role: art direction and the campaign’s visual system. An industrial brand in a palette it had never used — five recurring formats built from one component set.
Created as an employee of Saint-Gobain North America.
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Creative Operations · Saint-Gobain
The Machine Does the Rollout
My role: sole evaluator, tester, and author of the recommendation. Six AI ad-production tools against one standardized test brief — and a clear line between what was measured and what was modeled.
Created as an employee of Saint-Gobain North America.
View case studyIndependent Projects
Identity & Naming · Museum of Worcester
A Ceiling Disguised as a Name
My role: strategy, audience research, naming, identity system, web. A 150-year-old institution whose name no longer described what it was.
Read on Colosseo
Brand System · Neal Glatt
Your Designer, Encoded
My role: identity, messaging, systems & automation. A full brand built to stay on-message when the founder isn't in the room.
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Identity & Naming · Root & Revenue
From Seed to Sale
My role: naming, brand identity, web, content. Giving a new idea a name, an identity, and a home.
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Brand Identity · Live Free Homes
Lavender in a Hard-Hat Industry
My role: strategy, identity, web, digital marketing. Softness as a differentiator in a category that defaults to bold construction color.
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AI Film · Colosseo Creative
The Beach Does Not Exist. The Story Does.
My role: concept, direction, generation, edit. A sixty-second film with no camera, no crew and no stock footage — fourteen generated clips cut to generated music.
Read on ColosseoMore Work
Odds, ends, and one-offs.
Pieces that don't need a full case study — identity, layout, websites, and campaign work. Open any to explore further.
Independent Projects
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Seen something worth talking about?
Open to conversations about art direction and design roles, or any other project you're working on.